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Over the years, Apple has slowly began to show signs of getting into web search. We first noticed signs of an Apple Spider – Applebot in 2014, which is eight years ago. AppleBot sightings and Apple’s own search ranking factors and AppleBot user agent details were both published by the company in 2015.

What is the significance of this? If so, will Apple be crawling and indexing the web in a more significant way, or will Siri simply get smarter at responding to user queries? So, do you think Apple can compete with Google or Microsoft Bing and if so, can they take away Google’s market share?

On Twitter, author and blogger Robert Scoble discussed Apple’s upcoming Worldwide Developers Conference (WWDC) and its plans to introduce the world to “a new form” of augmented reality at the event next week.

WWDC kicks off Apple’s three-part series of events designed to ease us into its new vision for augmented reality and virtual reality. This will be followed by a “get ready for buying” event around June, possibly in conjunction with WWDC 2023, and then a reveal of the actual headset in early 2023 — likely in January.

Will Apple launch a search engine?

Scoble dropped another bombshell in his predictions for Apple’s headset: a new search engine that may finally make Siri “smart.”

After being pressed for more information, Scoble said that this wasn’t just a guess, but something he’d heard “from many places,” including a dinner meeting six years ago with Siri’s head.

While Apple’s Siri team leader has long since left, that doesn’t mean the company’s goals have vanished. That’s the problem, according to Scoble, because a new AI wasn’t available at the time. Sounds like Apple has lofty goals that are outpacing the available technology.

There have been rumors that Apple is building a search engine because it already indexes a large portion of the web. However, it does so in order to power Siri and Spotlight. This is probably the most important part of what Scoble is trying to say.

Scoble’s discussion of Apple’s AR/VR headset plans isn’t a coincidence. A more powerful Siri-based search will be crucial in making a mixed-reality headset useful for more than just narrow vertical applications like gaming, as you may have considered.

Siri, for example, allows you to perform a plethora of searches, but the results are often incomplete. As long as you have an iPhone or iPad, that’s not the end of the world because you can always turn to Google if Siri can’t give you results on its own.

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